Create Google Analytics Profiles to Segment your Traffic for Better Analysis
You shoud create Google Analytics Website Profiles to track specific traffic segments. Not all traffic segments behave the same way on your website. Think of the purpose of a new visitors compared to a returning visitor; they both have different objectives on your website.
Here is a list of the basic website profiles you should setup:
- New Visitor
- Returning Visitor
- Organic Visits
- Google Adwords
- Email Visits
- Referral Visits
Create New Visitor Filter in Google Analytics Configuration
You will need to create a new website profile and apply a new visitor filter which will only include new visitor traffic in your profile.
Create Returning Visitor Filter in Google Analytics Configuration
You will need to create a new website profile and apply a returning visitor filter which will only include returning visitor traffic in your profile.
Create Organic Visits Filter in Google Analytics Setup
You will need to create a new website profile and apply a returning visitor filter which will only include organic traffic in your profile.
Create Google Adwords Filter in Google Analytics Configuration
This configuration is trickier. You will first need to create a Google Only filter and then apply a Google Adwords only filter in your Google Adwords website profile. The ordering of the 2 filters in important.
Google Visits Only Filter
Google Adwords Only Filter
Create Email Visits Filter in Google Analytics Configuration
You will need to create a new website profile and apply a Email Visits filter which will only include email traffic in your profile.
Create Referral Visits Filter in Google Analytics Configuration
You will need to create a new website profile and apply a Referral Visit filter which will only include referral traffic in your profile.
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