Search Engine Optimization for Schools

Search Engine Optimization for schools refers to the efforts you invest in your school's website to rank well for certain keywords or key phrases in the Organic Search Listings or “Free” listings on the Search Engines Results Page. Search Engine Optimization is an important but often overlooked lead generation tactic for schools.

We say "free" because you are not paying each time someone clicks on one of your organic links in the Search Result Page compared the the sponsored links where you pay for each click hence Pay per Click Marketing. Here is an example of what you would see on a typical Google Search Results Page:

  1. Paid Listings (top and right)
  2. Local Business Listings
  3. Organic Search Listings

SEO for Schools can be broken down in 2 separate initiatives. There is the on page search engine optimization and the off page search engine optimization. Both work hand in hand to help you reach that page 1 rank on popular search engines.

On page Search Engine Optimization for Schools

  • URLs
  • Title Tags
  • H1 Tags
  • Description Tags
  • Keyword Tags
  • Page Content
  • Keyword Density

Off Page Search Engine Optimization for Schools

  • Press Releases
  • Social Media Marketing Sites (Facebook, Youtube, Blogs, RSS...)
  • Directory Listings
  • Link Exchanges

Don’t wait any longer, Sign up for your Free Website Audit today or call 514-312-3968 to talk with one of our experts.

 

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