Why should you invest in a Link Building Campaign?

Link building refers to the effort to get other websites to link back to you. For example, you may have a partner or you may be a member of an association. Either would have a mention about your school on their website and include a link back to your website; this is considered an inlink and is the objective of a link building campaign.

Inlinks are important because they can generate referral traffic to your website. Visitors who otherwise would not find your website may end up on your website through an inlink from one of your partners sites. There are many types of link building campaigns you can initiate.

Inlinks are important to search engines because it gives them an indication as to how popular your website is. Google assigns a PageRank value to your web pages based on their proprietary algorithm which assesses the value of each link you have pointing to your website. The diagram below provided by Wikipedia gives you a good visual on how PageRank is determines and shared online:

Here is a list of the types of links you can work to obtain:

• Paid Directories
• Reciprocal Directories
• Free Directories
• Deep Link Directories
• Search Engine Submissions
• Forum Participation
• Articles and Newsletters
• Press Releases

CanadianSchoolGuide.com can help you plan and execute your link building strategy.

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