Why are Keywords important?

The keywords are the words and/or word combinations which people use to find your website. They are important because, these are the words which you will use to build your internet marketing campaign including:

Search Engine Optimization: adding the keywords to your url, your meta tags, and your website content
PPC: these keywords will be the basis of your Pay-Per-Click campaign (PPC)
Off-page Optimization: these words should be in the anchort text of your links and in the page content of websites that link back to you. These
 
Not all keywords perform the same. Some are efficient at getting traffic to your site but may not be the best to get visitors to convert (leads). With proper Web Analytics you will be able to distiguish which are your keywords and the individual strength of each.
 
Look at the image below which reports that not all keywords have the same value:
 

At CanadianSchoolGuide.com we help schools identify their keywords and build internet marketing campaigns around these strategic words and/or phrases.

Don’t wait any longer, Sign up for your Free Website Audit today or call 514-312-3968 to talk with one of our experts.

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